Harps Food Stores Successfully Implement Daisy Intelligence A.I.-Powered Platform

Harps Food Stores Successfully Implement Daisy Intelligence A.I.-Powered Platform

Grocery Chain Tapped A.I. Provider to Support Merchandising Decisions Involving Promotions and Pricing January 22, 2018, TORONTO ON – Daisy Intelligence Corporation, an artificial intelligence software-as-a-service company, announced today that Harps Food Stores, Inc., based in Springdale, Arkansas, has successfully implemented the company’s A.I. (artificial intelligence) platform to improve and optimize decision-making around pricing and promotions. Harps launched the partnership with Daisy Intelligence in early 2017, when Daisy Intelligence began working with the 87-store grocery chain to analyze years of collected transactional information to provide specific, actionable product and marketing recommendations to optimize Harp’s chain-wide pricing and promotional efforts. To put it simply, Harp’s chose Daisy Intelligence solution to analyze data to “review which products should be featured in its frequent circulars.” “We use Daisy Intelligence solution to analyze customer transactions and track the relationship between every item in every customer’s basket,” said David Ganoung, Vice-President of Marketing at Harps. “Daisy’s ability to provide us with the associated sales on every item within the individual transactions helps us to promote the items most pertinent to our customers.” According to an article in the Wall Street Journal, “Why the Weekly Circular Refuses to Die (Link Paywall),” (January 11, 2018) David Ganoung, Vice-President of Marketing at Harps spoke to the importance of getting the pricing and promotions right. “Our print circular is our largest advertising expense and you want to be as efficient as you can,” he commented for the piece. “Daisy’s A.I. enables us to analyze Harp’s transactional data on a giant scale, and as a result, this significant improvement in promotional effectiveness supports our ability to meet the needs...
Daisy Intelligence 2017 Year-in-Review

Daisy Intelligence 2017 Year-in-Review

AI Propels Transformation in Regional Grocers December 30, 2017, TORONTO ON – Daisy Intelligence Corporation, an artificial intelligence (“AI”) software-as-a-service platform, announced several key company results and milestones for 2017: Revenue increased by 300% over 2016 40% increase in employee headcount – not including a host of new postings for 2018 Added 8 new clients – currently over 16 retailers using Daisy’s Artificial Intelligence technology to power promotion and pricing optimization. “Daisy’s strong growth in 2017 is a reflection of the retail industry’s adoption of artificial intelligence because of it’s ability to go beyond traditional predictive analytics tool to assist in making better promotional, pricing and demand forecasting decisions” said Gary Saarenvirta, CEO of Daisy Intelligence. “As we predicted, 2017 was the tipping point for AI in retail. 2018 will be a year of momentum as retailers, like Earth Fare and others, continue to make real headway in expanding profit margins through the use of AI” Other highlights: In June, Daisy Intelligence participated in the Arrell Food Institute of the University of Guelph’s case study, “Bringing artificial intelligence to the retail end of the food value chain.” The paper, available to download here, examined the impact of AI on promotional, pricing, and inventory decisions in the grocery industry. In July, the company was the subject of a case study released by The Center for Advancing Retail & Technology (CART), “I. Powered Promotion Optimization – Brick & Mortar’s answer to leveraging data.” The case study, available to download here, cites how Earth Fare, the North Carolina-based authentic specialty organic and natural foods grocery chain, used Daisy Intelligence’s AI-powered promotion optimization solution over...