As competition and price pressure grows, sources predict retailers will also invest in technology that helps them operate more efficiently and enhance the buying experience for shoppers.
January 16, 2018
Harps Food, a Springdale, Ark.-based chain of 87 stores, last year started using Canadian data-analytics firm Daisy Intelligence about a year ago to review which products should be featured in its frequent circulars, said David Ganoung, vice president of marketing at Harps. “Our print circular is our largest advertising expense and you want to be as efficient as you can.”
Harps has used the data from Daisy to expand the range of advertised products, often adding more produce, Mr. Ganoung said. The grocer also can measure how a circular deal influences what else a shopper might buy, he said.
“So I put a hot price on Yoplait. Did I cannibalize from a regularly priced Chobani product that the shopper was already going to buy?”
Wall Street Journal
January 11, 2018
As retailers and merchandisers, your business is selling, and the competition is fiercer than ever. In the future, growth will mostly likely stem from the ability to use your data in new ways, and the power of A.I. services like those offered by Daisy can improve your business results, despite what will prove to be a yet another challenging year ahead.
Brick Meets Click
January 08, 2018
Retail analysts say artificial intelligence will soon be used to help retailers excel at what they do.
Bill Bishop expects grocers to go beyond analytics in 2018.
“I think that artificial intelligence does two things — it frees people up from drudge work, and it goes into areas they didn’t even think about going”, Bishop said.
January 02, 2018
STORES, The Magazine of NRF, December edition, takes a look at predictions for what’s in store in 2018 and features Daisy’s AI-Powered promotion optimization in an article called “Making it Automatic”
December 06, 2017
October 24, 2017
June 29, 2017
Centre for Advancing Retail Technology (CART)
January 15, 2017
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