At a time when retailers are working hard to stay competitive, AI is emerging as a powerful weapon to attract consumers and drive better financial results.
In Retail Customer Experience, Daisy CEO Gary Saarenvirta looks at how AI based on reinforcement learning provides retailers with promotional product and price mix recommendations that will grow sales, margins, transactions and/or net profits.
The recommendations are based on billions of iterations of different combinations which is otherwise far beyond human capability. This ability to see far more than human merchants can is the reason for improved results. Better information equals better decisions.