Scott Little, Earth Fare’s CFO, noted that the retailer’s merchandising and marketing teams were “spending a significant amount of time each week on promotion planning with heavy focus given to the best cadence of promoted products”.
Promotional Product Selection
Earth Fare’s experience is typical across all of Daisy’s retail clients in that A.I. powered promotion optimization is consistently able to deliver increases of up to 3% to total topline sales – with no added margin investment. This leads to an added benefit in that the team spends less time in the planning process and more time thinking about product selection. Earth Fare have now incorporated Daisy’s A.I. powered Promotional Pricing Optimization to their decision-making process.
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