Reach and Halo Are Key to Retail Promotion Success

Reach and Halo Are Key to Retail Promotion Success

COVID-19 has had the effect of increasing the ROI of promotions across the board. Especially digital but even circulars have experienced no signs of decline during this period. The circular continues to be an important promotional vehicle for North American retailers...
Retail Category Management is Transforming

Retail Category Management is Transforming

Margin pressures are challenging bricks & mortar retailers like at no other time in history. Though Covid19 has provided a temporary respite for many grocery retailers, as we start to climb out of this pandemic it is certain that the competition for sales and...

Insurance Data Quality [Video]

Insurance Data Quality Video Transcription   Data Quality is a challenge. We hear this statement for many insurers that we speak to. The concern about data quality is a barrier to implement AI systems, as stated by many insurers and surveys. The availability of...