The Importance of Promoting the Right Items in Retail
Over the past few months, customers have substantially changed their buying behaviour. They have consolidated their shopping by reducing the number of stores they visit each week and their frequency of shopping. Shoppers don’t want to take the chance of jeopardizing...
COVID-19: The End of Predictive Analytics in Retail
A few years ago, I contributed to an article in the Q2 2017 issue of Platt Retail Institute’s Journal of Retail Analytics titled “Comparison of Traditional Predictive Analytics Tools Versus Artificial Intelligence-Based Solutions.” In it, I wrote that, “In this day...
COVID-19: Breaking Consumer Habits
Habit can be a powerful force in retail. Many consumers continue to shop at a retailer even if they don’t have the best experience, simply out of familiarity and habit. As a retailer, this can both hurt you and help you. Habit can keep potential customers going back...
COVID-19 The Three Phases of Impact on Retail
Firstly, thank you again to all the retailers who continue to work so tirelessly to support our basic needs as we confine ourselves to our homes. As the number of COVID-19 cases continue to grow, we are full force analyzing and monitoring how the virus is impacting...
