“Our print circular is our largest advertising expense and you want to be as efficient as you can.. Daisy’s A.I. enables us to analyze Harp’s transactional data on a giant scale, and as a result, this significant improvement in promotional effectiveness supports our ability to meet the needs of our shoppers by keeping our prices competitive and enhancing our profitability.” said David Ganoung, VP of marketing at Harps.

Read the full article from The Shelby Report here.

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