Daisy Founder & CEO Gary Saarenvirta has been featured in Retail Today's Q3 Executive Roundtable.
The feature explores how retailers can prepare for the upcoming holiday season. By implementing Halo thinking into holiday promotional efforts, retailers can appeal to more customers and increase basket size and sales in effect.
"Retailers can win Thanksgiving, Black Friday, and Christmas by understanding and leveraging the different Halo relationships that appeal to different customer segments at each holiday. By promoting a non-overlapping range of Halo driving items with large transaction penetration, retailers will increase sales by satisfying a larger group of customers," says Saarenvirta.
Read the full feature from Retail Today here.