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Daisy In The News
When it comes to merchandise planning, the current volume of decisions is enormous. Consider that a retailer with 10 price zones, 10 ad zones, 50 stores, and 50,000 products is approximately 3 million per week (1,000 promo items at 10 ad zones plus 50,000 prices at 10...
The most important thing to bear in mind here is that real AI changes are invisible. The real core of retail business – intelligent planning and operating systems – is not publicly discussed by the big companies as that is the secret sauce to competitive advantage....
Use cases for artificial intelligence reach further into retail business processes and resulting customer experience than just providing chatbots. CIOs can use this research to find new and innovative vendors supplying AI solutions that support a variety of retail...
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Daisy is a disruptive force that’s challenging the way businesses have been using their data and our brand is designed to reflect that. We love our brand and we like to try and keep it consistent.
To make it easy, we’ve put together a package for anyone working with the Daisy brand. It contains all the parts of our brand identity system – logos, colour, and typography. For rules about how to use them, check out our brand guide.
The Daisy Logo
There are two Daisy logos, black and knock-out. The black version should be used most often. If this isn’t possible, use the knock-out version. We prefer that the logos carry the wordmark. If it becomes illegible, use the standalone version.
The majority of our communication appears on white, black or full colour imagery.
Sometimes, we need to use other colours to easily differentiate titles or call-outs. This is where the secondary colour palette can be applied. Remember that these are to be used only as accent colours.