See where we’ve been featured and recognized
Daisy In The News
Amid fierce competition, retailers are looking to artificial intelligence to stay competitive and meet the needs of consumers. This includes convenience stores, which face unique challenges like store location and appearance, cleanliness, and speed of service. A...
At a time when retailers are working hard to stay competitive, AI is emerging as a powerful weapon to attract consumers and drive better financial results. In Retail Customer Experience, Daisy CEO Gary Saarenvirta looks at how AI based on reinforcement learning...
As awareness grows about our AI-powered merchandise planning platform for retailers, we're attracting more of the spotlight. In TechRound, Josephine Melvin included Daisy as one of the top AI companies to watch in the U.K. Daisy Intelligence is an award-winning...
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Daisy is a disruptive force that’s challenging the way businesses have been using their data and our brand is designed to reflect that. We love our brand and we like to try and keep it consistent.
To make it easy, we’ve put together a package for anyone working with the Daisy brand. It contains all the parts of our brand identity system – logos, colour, and typography. For rules about how to use them, check out our brand guide.
The Daisy Logo
There are two Daisy logos, black and knock-out. The black version should be used most often. If this isn’t possible, use the knock-out version. We prefer that the logos carry the wordmark. If it becomes illegible, use the standalone version.
The majority of our communication appears on white, black or full colour imagery.
Sometimes, we need to use other colours to easily differentiate titles or call-outs. This is where the secondary colour palette can be applied. Remember that these are to be used only as accent colours.