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Daisy In The News
A recent article in Winsight Grocery Business looked at how groceries can imagine the future with A.I. Imagine a world in which you know exactly how many employees you need for a shift. Imagine knowing the best products to discount. Imagine a supply chain that...
As Daisy establishes itself as one of Canada’s leading artificial intelligence companies, we’re starting to attract more of the spotlight. A new publication, Wired Different, has included Daisy within its “Toronto 50”, which profiles the leading start-ups in the...
Within retail, the grocery business is at the forefront when it comes to innovations in data analytics. However, the software that enables predictive analytics is decades old, developed when computing technology was not nearly as powerful as it is today. "Traditional"...
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Daisy is a disruptive force that’s challenging the way businesses have been using their data and our brand is designed to reflect that. We love our brand and we like to try and keep it consistent.
To make it easy, we’ve put together a package for anyone working with the Daisy brand. It contains all the parts of our brand identity system – logos, colour, and typography. For rules about how to use them, check out our brand guide.
The Daisy Logo
There are two Daisy logos, black and knock-out. The black version should be used most often. If this isn’t possible, use the knock-out version. We prefer that the logos carry the wordmark. If it becomes illegible, use the standalone version.
The majority of our communication appears on white, black or full colour imagery.
Sometimes, we need to use other colours to easily differentiate titles or call-outs. This is where the secondary colour palette can be applied. Remember that these are to be used only as accent colours.