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Daisy In The News
A key part of Daisy's unique approach to artificial intelligence is making it easy for retailers and insurance companies to get business recommendations from their data. With Daisy, there's no requirement for data scientists or business analysts to extract insight. We...
Summary: As grocery retailers look for operational efficiencies and new technologies to drive better financial results, there is more interest in artificial intelligence. In Grocery Business Magazines, Daisy CEO Gary Saarenvirta looks at how grocers can embrace AI. As...
Summary: On the Espresso Capital blog, Daisy CEO Gary Saarenvirta's entrepreneurial journey in put into the spotlight. The posts look at how Gary grew Daisy and was able to attract financial support from Espresso. When Gary Saarenvirta started a consulting business...
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Daisy is a disruptive force that’s challenging the way businesses have been using their data and our brand is designed to reflect that. We love our brand and we like to try and keep it consistent.
To make it easy, we’ve put together a package for anyone working with the Daisy brand. It contains all the parts of our brand identity system – logos, colour, and typography. For rules about how to use them, check out our brand guide.
The Daisy Logo
There are two Daisy logos, black and knock-out. The black version should be used most often. If this isn’t possible, use the knock-out version. We prefer that the logos carry the wordmark. If it becomes illegible, use the standalone version.
The majority of our communication appears on white, black or full colour imagery.
Sometimes, we need to use other colours to easily differentiate titles or call-outs. This is where the secondary colour palette can be applied. Remember that these are to be used only as accent colours.