See where we’ve been featured and recognized
Daisy In The News
Retail TouchPoints recently featured Daisy in their article "ROI Of AI: 5 Ways Retailers Are Embracing The Innovation." Read the full article here.
At the 41-store Earth Fare chain, the food is organic and natural but the intelligence is artificial — at least when it comes to promotion planning. For the past year, the retailer has used an Artificial Intelligence (AI)-based solution to help its category managers...
FoodDIVE recently featured Daisy in its article, "Expansion on aisle 3: How and why grocery stores decide to add more locations." Read the full article here.
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Daisy is a disruptive force that’s challenging the way businesses have been using their data and our brand is designed to reflect that. We love our brand and we like to try and keep it consistent.
To make it easy, we’ve put together a package for anyone working with the Daisy brand. It contains all the parts of our brand identity system – logos, colour, and typography. For rules about how to use them, check out our brand guide.
The Daisy Logo
There are two Daisy logos, black and knock-out. The black version should be used most often. If this isn’t possible, use the knock-out version. We prefer that the logos carry the wordmark. If it becomes illegible, use the standalone version.
The majority of our communication appears on white, black or full colour imagery.
Sometimes, we need to use other colours to easily differentiate titles or call-outs. This is where the secondary colour palette can be applied. Remember that these are to be used only as accent colours.