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AI Sharpens Promotion Planning For Earth Fare Grocery Chain

AI Sharpens Promotion Planning For Earth Fare Grocery Chain

At the 41-store Earth Fare chain, the food is organic and natural but the intelligence is artificial — at least when it comes to promotion planning. For the past year, the retailer has used an Artificial Intelligence (AI)-based solution to help its category managers...

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Media Kit

Daisy is a disruptive force that’s challenging the way businesses have been using their data and our brand is designed to reflect that. We love our brand and we like to try and keep it consistent.

To make it easy, we’ve put together a package for anyone working with the Daisy brand. It contains all the parts of our brand identity system – logos, colour, and typography. For rules about how to use them, check out our brand guide.

The Daisy Logo

There are two Daisy logos, black and knock-out. The black version should be used most often. If this isn’t possible, use the knock-out version. We prefer that the logos carry the wordmark. If it becomes illegible, use the standalone version.

Brand Guidelines

The majority of our communication appears on white, black or full colour imagery. 

Sometimes, we need to use other colours to easily differentiate titles or call-outs. This is where the secondary colour palette can be applied. Remember that these are to be used only as accent colours.