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5 tech trends that will shape grocery in 2018

5 tech trends that will shape grocery in 2018

As competition and price pressure grows, sources predict retailers will also invest in technology that helps them operate more efficiently and enhance the buying experience for shoppers. Read the full article from Food Dive here.

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Why the Weekly Circular Refuses to Die

Why the Weekly Circular Refuses to Die

Harps Food, a Springdale, Ark.-based chain of 87 stores, last year started using Canadian data-analytics firm Daisy Intelligence about a year ago to review which products should be featured in its frequent circulars, said David Ganoung, vice president of marketing at...

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Improving retail profitability with A.I. tech

Improving retail profitability with A.I. tech

As retailers and merchandisers, your business is selling, and the competition is fiercer than ever. In the future, growth will mostly likely stem from the ability to use your data in new ways, and the power of A.I. services like those offered by Daisy can improve your...

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Media Kit

Daisy is a disruptive force that’s challenging the way businesses have been using their data and our brand is designed to reflect that. We love our brand and we like to try and keep it consistent.

To make it easy, we’ve put together a package for anyone working with the Daisy brand. It contains all the parts of our brand identity system – logos, colour, and typography. For rules about how to use them, check out our brand guide.

The Daisy Logo

There are two Daisy logos, black and knock-out. The black version should be used most often. If this isn’t possible, use the knock-out version. We prefer that the logos carry the wordmark. If it becomes illegible, use the standalone version.

Brand Guidelines

The majority of our communication appears on white, black or full colour imagery. 

Sometimes, we need to use other colours to easily differentiate titles or call-outs. This is where the secondary colour palette can be applied. Remember that these are to be used only as accent colours.

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