See where we’ve been featured and recognized
Daisy In The News
Convenience Store Decisions featured Daisy in its recap of NRF Retail's BIG Show (2017). Read the recap here.
The Centre for Advancing Retail Technology (CART) featured Daisy in their 2016 Retail Innovation Report. Read the report here.
NVIDIA recently featured Daisy in their LinkedIn SlideShare presentation titled "How AI Is Accelerating Retail Transformation." View the SlideShare here.
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Daisy is a disruptive force that’s challenging the way businesses have been using their data and our brand is designed to reflect that. We love our brand and we like to try and keep it consistent.
To make it easy, we’ve put together a package for anyone working with the Daisy brand. It contains all the parts of our brand identity system – logos, colour, and typography. For rules about how to use them, check out our brand guide.
The Daisy Logo
There are two Daisy logos, black and knock-out. The black version should be used most often. If this isn’t possible, use the knock-out version. We prefer that the logos carry the wordmark. If it becomes illegible, use the standalone version.
The majority of our communication appears on white, black or full colour imagery.
Sometimes, we need to use other colours to easily differentiate titles or call-outs. This is where the secondary colour palette can be applied. Remember that these are to be used only as accent colours.