PROMOTIONAL PRODUCT MIX OPTIMIZATION
Better product selections that drive higher profits and sales
An AI-powered merchandising platform that analyzes 100% of your transaction data to discover the best promotional product mixes.
Daisy helps you create optimized promotional product mixes. Capitalize on AI-powered recommendations to make the right business decisions.
Don’t make decisions to win the week or category. AI helps you make smarter business decisions that support long-term sales growth and profitability across your entire organization.
Back it with
You know merchandising. We know math. Support your art with our science. No dashboards, query engines or data scientists needed. With Daisy, you get recommendations that deliver better results.
GET REAL ANSWERS
Daisy’s decisions help you access the true answers you need – answers you can’t see at face value.
- Which promotions really drive net new growth? What are the promotions that drive customers to stock their pantries with lower margin products?
- How does discounting and promoting one set of products affect the entire assortment?
- How can you leverage trade incentives to make your promotions more financially successful?
- Will promoting different products in different marketing channels deliver better results?
OUR CUSTOMERS HAVE SEEN AVERAGE TOP-LINE SALES GROWTH OF:
LEARN HOW THE "HALO EFFECT" CAN DRIVE BETTER RESULTS FROM YOUR PROMOTION STRATEGIES. WE'RE TALKING 100% HIGHER PROFITS AND AS MUCH AS 5% HIGHER SALES!
Go beyond what’s humanly possible.
Optimize your decision-making.
The right answers come from simulating all the possible scenarios. It’s the key to discovering how to unlock more revenue and increase profits.
You have 50,000 SKUs and need to decide what products to include in your flyers. You would need to make 6×103600 calculations to simulate every option over a one-month period. That’s more than all the grains of sand on the planet!
Factor in hundreds of stores in multiple price zones, with thousands of pricing changes happening every week. Then, think of the ripple effects of each scenario. Given all these factors, it’s impossible to make the right decisions without analytical assistance.
No wonder that 75% of the items promoted each week are usually the same items promoted at the same time last year!
See how your promotion mix performs
Net Promotional Effectiveness
Daisy is the only company that analyzes your baseline sales of promoted products, the promotional lift, associated sales, cannibalization, forward buying and stock outs to deliver a crystal-clear picture of how your promotions are performing.
Ready for a new approach to promotional planning? Let’s talk.
Learn how our Theory of Retail powers industry leading AI technology.
SEE HOW AI IS HELPING OUR CLIENTS
POWER THEIR sales and PROFITS.
Daisy’s promotional recommendations produced an average uplift of more than $10 million in incremental weekly sales for us nationally.
VICE PRESIDENT OF ANALYTICS | GROCERY RETAILER
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