PROMOTIONAL PRODUCT SELECTION
Better product selections that drive higher profits and sales
Leverage 100% of your data to discover the best weekly promotional product mix.
Use the power of data to drive sales.
Every decision you make impacts every other area of your business. With our A.I., you can measure the inherent relationship between all your products – taking into account factors such as associated sales, cannibalization, forward buying and stock outs – to determine what decisions will really optimize your sales. Think of Daisy as the best analytical assistant to your merchandising team.
Don’t just make decisions to win the week or category. A.I. can help you make smarter decisions that support your long-term sales growth and profitability across your whole organization.
Back it with
You know merchandising. We know math. Support your art with our science. No dashboards or query engines required. No wasted time or guesswork. No hardware to install. No IT projects.
GET REAL ANSWERS
Daisy’s decisions help you dig deeper for the true answers you need – answers you can’t see at face value.
- Which promotions really drive net new growth? And which are just driving customers to stock their pantries at lower margins for you?
- How does discounting and promoting one set of products affect the entire assortment?
- How can you use trade incentives to support your promotions?
- Will promoting different products in different marketing channels deliver better results?
INCREASE YOY TOPLINE GROWTH
Go beyond what’s humanly possible.
Optimize your decision-making.
The answers reside in the places where your data has never been. The way to find the answers is to play out all the possible scenarios. We call this simulation. And it’s the key to helping your business unlock more revenue and increase profitability.
You have 50,000 SKUs, and you’re trying to decide what products to include in your weekly flyer. You would need to make 6×103600 calculations to simulate every available option. That’s more than all the grains of sand on the planet.
Now factor in hundreds of stores in multiple price zones, with pricing changes happening thousands of times a week. And then think of the ripple effects of each of those scenarios. Given all these factors, it’s practically impossible to make the most optimal decisions without any analytical assistance. It’s no wonder 75% of items promoted each week are usually the exact items promoted at the same time last year!
Daisy’s A.I.-powered Promotional Product Selection has proven to grow incremental topline revenue by up to 3% with no additional margin investment. Our unique ranking helps you measure and connect your product decisions with their impact on your bottom line.
SEE HOW A.I. IS HELPING OUR CLIENTS
POWER THEIR PROFITS.
Learn more about the portal and how we deliver decisions.
How does A.I. work?
Daisy’s promotional recommendations produced an average uplift of more than $10 million in incremental weekly sales for us nationally.
VICE PRESIDENT OF ANALYTICS | GROCERY RETAILER
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