PROMOTIONAL PRODUCT MIX OPTIMIZATION

Better product selections that drive higher profits and sales

An AI-powered merchandising platform that analyzes 100% of your transaction data to discover the best promotional product mixes.

Daisy helps you create optimized promotional product mixes. Capitalize on AI-powered recommendations to make the right business decisions.

Simulate future
scenarios.

Don’t make decisions to win the week or category. AI helps you make smarter business decisions that support long-term sales growth and profitability across your entire organization.

Back it with
science.

You know merchandising. We know math. Support your art with our science. No dashboards, query engines or data scientists needed. With Daisy, you get recommendations that deliver better results.

GET REAL ANSWERS

Daisy’s decisions help you access the true answers you need – answers you can’t see at face value.

  •  Which promotions really drive net new growth? What are the promote that drive  customers to stock their pantries with lower margin products?
  • How does discounting and promoting one set of products affect the entire assortment?
  • How can you leverage trade incentives to make your promotions more financially successful?
  • Will promoting different products in different marketing channels deliver better results?

OUR CUSTOMERS HAVE SEEN AVERAGE TOP-LINE SALES GROWTH OF:

+2.9%

LEARN HOW THE "HALO EFFECT" CAN DRIVE BETTER RESULTS FROM YOUR PROMOTION STRATEGIES. WE'RE TALKING 100% HIGHER PROFITS AND AS MUCH AS 5% HIGHER SALES!

Daisy will change how you select promotional product mixes.

MANAGE INFORMATION


6x103600

Number of possible promotional combinations you need to evaluate weekly.

MAXIMIZE SALES


+2.9%

Average incremental top-line sales growth historically seen by our customers.

SPEND TIME WISELY


40%

Time saved per week reviewing and recommending products and prices.

Go beyond what’s humanly possible.

Optimize your decision-making.

The right answers come from simulating all the possible scenarios. It’s the key to discovering how to unlock more revenue and increase profits.

Consider this:
You have 50,000 SKUs and need to decide what products to include in your flyers. You would need to make 6×103600 calculations to simulate every option over a one-month period. That’s more than all the grains of sand on the planet!

Factor in hundreds of stores in multiple price zones, with thousands of pricing changes happening every week. Then, think of the ripple effects of each scenario. Given all these factors, it’s impossible to make the right decisions without analytical assistance.

No wonder that 75% of the items promoted each week are usually the same items promoted at the same time last year!

See how your promotion mix performs

Net Promotional Effectiveness 

Daisy is the only company that analyzes your baseline sales of promoted products, the promotional lift, associated sales, cannibalization, forward buying and stock outs to deliver a crystal-clear picture of how your promotions are performing.

Ready for a new approach to promotional planning? Let’s talk.

Learn how our Theory of Retail powers industry leading AI technology.

SEE HOW AI IS HELPING OUR CLIENTS
POWER THEIR sales and PROFITS.

TESTIMONIAL

Daisy’s promotional recommendations produced an average uplift of more than $10 million in incremental weekly sales for us nationally.

VICE PRESIDENT OF ANALYTICS | GROCERY RETAILER

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