The data provided by Daisy Intelligence is helping the chain to optimize its pricing and promotional efforts. “Daisy’s A.I. enables us to analyze Harp’s transactional data on a giant scale,” Ganoung added. “As a result, this significant improvement in promotional effectiveness supports our ability to meet the needs of our shoppers by keeping our prices competitive, and enhancing our profitability.”

Read the full article from Chain Store Age here.

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