The Daisy Story.

We’re on a mission to enable organizations to make smarter operational decisions using math and science.

Artificial intelligence wasn’t invented last week. Linear regression, the forefather of deep learning and A.I., was invented more than 200 years ago. So, why isn’t A.I. delivering better business results?

Our A.I.-powered technology is different; it uses reinforcement learning to deliver exceptional financial results: higher profits and sales and outstanding ROI.

To us, A.I. is intelligent autonomous systems, not algorithms. Autonomy is stable, trustworthy and demonstratable business performances from your most important processes. It’s technology that delivers an invisible but powerful competitive advantage.

Daisy delivers decisions that drive higher profits every year. And we can prove it. We analyze 100% of your data and provide actionable recommendations that you’ve never had before to make decisions that make an impact.

Simply put, Daisy sees what others can’t.

Better Financial Results

For retailers, we can boost net income by more than 100% and total sales by more than 5% through pricing optimization, better promotional product selection, and more accurate inventory allocation.

Reduce Fraudulent Payments

Banks and insurance companies can avoid tens of millions of dollars in fraudulent payments and assess risk more accurately with technology that makes investigations more efficient and successful.

Reinforcement Learning

Based on years of R&D and work with top brands, our technology is unique; it continuously learns and adjusts its decision-making policies without human intervention. We call it “autonomous machine intelligence”: computers do the time-consuming heavy lifting.

We Handle The Hard Work

Daisy handles repetitive, relentless and complex work, allowing your employees to use their experience and expertise to do what they do best…make strategic and creative decisions to serve your customers. They do what machines can’t!

Meet the Team

In today’s data-driven world, it is now far beyond the capacity of humans to measure and optimize decision-making. Yet, the road to the humanly impossible is still driven by people – people like the team at Daisy. While we love our math and science, we pride ourselves on being fun and easy people to work with. We love our clients. For our team, no business challenge is too big when there’s a mountain of data to scale.

GARY SAARENVIRTA, M.A.Sc

Founder & CEO

Gary Saarenvirta is Daisy’s Founder & CEO, leading the company as it builds an A.I. platform that transforms massive quantities of consumer data into profitable decisions. He is also a member of Daisy’s board of directors.

MAURIZIO MILANI

CFO

Maurizio is a technology sector focused senior executive, investor and investment banker with over 15 years of experience advising entrepreneurs and privately held corporations as well as management and boards of publicly traded companies.

JAY SWEENEY

VP Sales

Jay Sweeney is Daisy’s Vice President of Sales and Marketing. He’s a sales and marketing technologist tasked with fostering relationships, building Daisy’s customer roster and brand through the execution of Daisy’s marketing strategy.

CHUCK WILLIAMS

Director, Information Technology

Chuck is a senior business and technology executive with a rich background in IT & Business Operations in the financial services & retail industries.

GORD MACDONALD

Chief People Officer

Gord is a human resources leader who thrives in partnering with growth-oriented, innovative organization that believe in, support and develop its people.

SINA MERAJI

Director, Machine Learning & Software Development in Parallel Computing

Sina leads the R&D team focusing on four main areas: Big Data and Analytics, Artificial Intelligence/Machine learning, Parallel processing, and UI/Web development.

While we love our math and science, we ‘re fun and easy people to work with. We love our clients. For our team, no business challenge is too big when there’s a mountain of data to scale.

Board of Directors

LISA COULMAN, CA, CPA, CPA (Illinois)

Senior Financial Executive & Chair of the Audit Committee

Lisa is a Senior Financial Executive and advisor with deep knowledge and experience in helping companies achieve strategic goals by solving complex business issues in both Canada and the US.

PAT FINERTY

Vice President, Alliances and Business Development, SAS Canada

Pat has extensive executive management experience defining, implementing, monitoring and achieving strategic plans and objectives having been immersed in data mining, analytics, and A.I. technology management since 1992.

PAUL GIBSON

President, White Tower Group & Chair of the Governance Committee

A former executive with Mattamy Homes, Palliser Furniture and Fidelity Investments, Paul launched his strategic services firm a decade ago working in organizational design, coaching, executive search and fractional HR services, specialized for private and family businesses.

JOHN MADIGAN

President, JSM Capital Inc.

John has 30 years experience as a senior leader, innovator and investor in early stage technology companies. After a corporate career with Northern Telecom/Nortel Networks in the 1990’s, John co-founded several technology startups including the Teligence Group.

RAHUL SURI

Founder and CEO, Clariti Strategic Advisors & Chair of the Board

Prior to founding Clariti Strategic Advisors, Rahul was an Operating Advisor with The Carlyle Group, a U.S. based global alternative asset manager with close to $200 billion of assets under management.

GARY SAARENVIRTA, M.A.Sc

Founder & CEO

Gary is Daisy’s Founder & CEO, leading the company as it builds an A.I. platform that transforms massive quantities of consumer data into profitable decisions. He is also a member of Daisy’s board of directors.

FRANÇOIS VIMARD

Corporate Director

François currently sits as Chair of the audit committee and director of Andrew Peller Ltd., a public company listed on the TSX. Also, board member and past Chair of GS1 Canada, a none for profit organization responsible to establish standard in many industries.

What’s in a name?
A lot of thinking.

In 2003, our founder Gary Saarenvirta, launched makeplain Corporation, which was best described as “a data analytics company.” Fast-forward to the beginning of 2016, when makeplain Corporation rebranded as Daisy Intelligence. This was an acknowledgment that even after more than a decade of success, we evolved alongside a rapidly changing data analytics landscape and we are now reaching new audiences.

Our inspiration for the name Daisy Intelligence came from several sources:

We love using complex math to solve real-world problems, so, naturally, we’re big fans of Fibonacci, who introduced what is widely considered to be math’s perfected sequence: the Fibonacci Sequence. This sequence can be found throughout nature such as in the number of petals and the number of spirals in the florets of a daisy flower.
In 1961, the IBM 7094 was programmed to sing “Daisy Bell”: the first song sung by a computer. This song was sung again by HAL in the film 2001: A Space Odyssey. We especially like the first line of the song: “Daisy, Daisy give me your answer true” because it reflects what Daisy Intelligence strives to deliver to its clients: the facts.
The name Daisy contains “A.I.” which represents our company’s artificial intelligence foundation.

So it’s safe to say, there’s a lot of thinking behind our name.