Promotion Optimization for Retail

Achieve the perfect mix with AI-driven decisions

OUR SOLUTION

Maximize promo effectiveness

Daisy’s AI-powered Promotion Optimization solution uses advanced algorithms to recommend the best mix of items to promote (and not promote), at the right time, in the right channels, personalized to your particular customers.

Daisy uses the Halo Effect to consider all relationships between your products to maximize the potential of your traffic and basket size.

Male and female grocery store employees checking inventory

With our Retail Promotion Optimization Solution, retailers can:

Optimize promotions for maximum impact against their business goals

Leverage customer responses to past promotions, sales data, and other factors

Subsequently identify the promotions that will meet their objectives – sales, margin, transaction, and more

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Our Retail Promotion Optimization Solution helps retailers:

Optimize promotion costs by identifying the most effective promotions

Target promotions to the right customers

Reduce promotion spend

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With our Retail Promotion Optimization Solution, retailers can:

Increase sales and revenue

Attract price-sensitive customers

Maximize the value of each sale

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Male and female couple placing groceries in the trunk of their car

Our Retail Promotion Optimization Solution delivers:

Personalized and targeted promotions

Improved overall customer experience

Increased customer loyalty

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BUILD A MORE PROFITABLE SALES MIX

Action Halo Effects with AI to meet customer needs

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Build a more profitable sales mix without raising prices using the Halo Effect whitepaper

Robust promo recommendations

Daisy recommends which items should be on promotion, at which price, but Merchandising Teams always remain in control. They set the optimization objectives and always have the option to accept or reject a recommendation. Daisy’s recommendations can be provided by channel, region, price zone and can support both near and long term promotion planning.

Cutting-edge AI

Our technology is based on the mathematical domains of reinforcement learning and optimal control. Daisy employs multiple AI-based methodologies and a proprietary mathematical theory (Theory of Retail™) to provide our clients with specific, actionable, ranked recommendations and decisions that are beyond human ability.

Promotions optimized for Halo Effect

Our AI leverages the Halo Effect to identify customer preferences, behaviors, and purchasing patterns - helping retailers create promotions that maximize Total Store Impact and are more likely to resonate with their customers. Our AI-powered decisions are leading indicators predictive of sales outcomes.

AI made simple

Our patented software runs autonomously, preventing human error and inefficiencies in your promo planning process. Daisy takes the complexity out of artificial intelligence; we provide plain-language explanations for all our recommendations.