Promotion Optimization for Retail 

Achieve the perfect mix with AI-driven decisions


Maximize promo effectiveness

Daisy’s AI-powered Promotion Optimization solution uses advanced algorithms to recommend the best mix of items to promote (and not promote), at the right time, in the right channels, personalized to your particular customers.  

Daisy uses the Halo Effect to consider all relationships between your products to maximize the potential of your traffic and basket size.

daisy benefits


Using your data to optimize decisions

Male and female grocery store employees checking inventory
With our Retail Promotion Optimization Solution, retailers can:

Optimize promotions for maximum impact against their business goals


Leverage customer responses to past promotions, sales data, and other factors


Subsequently identify the promotions that will meet their objectives – sales, margin, transaction, and more

Female shopping at the grocery store
Our Retail Promotion Optimization Solution helps retailers:

Optimize promotion costs by identifying the most effective promotions 


Target promotions to the right customers


Reduce promotion spend

Shopper checking their grocery receipt
With our Retail Promotion Optimization Solution, retailers can:

Increase sales and revenue


Attract price-sensitive customers


Maximize the value of each sale

Male and female couple placing groceries in the trunk of their car
Our Retail Promotion Optimization Solution delivers: 

Personalized and targeted promotions


Improved overall customer experience 


Increased customer loyalty



Action Halo Effects with AI to meet customer needs

Build a more profitable sales mix without raising prices using the Halo Effect whitepaper

The Daisy advantage

Retail AI Solutions

Robust promo recommendations

Daisy recommends which items should be on promotion, at which price, but Merchandising Teams always remain in control. They set the optimization objectives and always have the option to accept or reject a recommendation. Daisy’s recommendations can be provided by channel, region, price zone and can support both near and long term promotion planning.
Retail AI Solutions

Cutting-edge AI

Our technology is based on the mathematical domains of reinforcement learning and optimal control. Daisy employs multiple AI-based methodologies and a proprietary mathematical theory (Theory of Retail™) to provide our clients with specific, actionable, ranked recommendations and decisions that are beyond human ability.
Retail AI Solutions

Promotions optimized for Halo Effect

Our AI leverages the Halo Effect to identify customer preferences, behaviors, and purchasing patterns - helping retailers create promotions that maximize Total Store Impact and are more likely to resonate with their customers. Our AI-powered decisions are leading indicators predictive of sales outcomes.
Retail AI Solutions

AI made simple

Our patented software runs autonomously, preventing human error and inefficiencies in your promo planning process. Daisy takes the complexity out of artificial intelligence; we provide plain-language explanations for all our recommendations.

Learn more about our tech

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