Retail Promotion Optimization 

Daisy recommends which items should be on promotion, at which price, but Merchandising Teams always remain in control. They set the optimization objectives and always have the option to accept or reject a recommendation. Daisy’s recommendations can be provided by channel, region, price zone and can support both near and long term promotion planning.

Our technology is based on the mathematical domains of reinforcement learning and optimal control. Daisy employs multiple AI-based methodologies and a proprietary mathematical theory (Theory of Retail™) to provide our clients with specific, actionable, ranked recommendations and decisions that are beyond human ability.

Our AI leverages the Halo Effect to identify customer preferences, behaviors, and purchasing patterns - helping retailers create promotions that maximize Total Store Impact and are more likely to resonate with their customers. Our AI-powered decisions are leading indicators predictive of sales outcomes.

Our patented software runs autonomously, preventing human error and inefficiencies in your promo planning process. Daisy takes the complexity out of artificial intelligence; we provide plain-language explanations for all our recommendations.