Price Optimization for Retail

Outpace your sales targets with AI


Turn data into decisions

Daisy’s AI-powered Price Optimization solution uses proprietary algorithms to determine the optimal combination of regular and promotional prices.

By leveraging our AI, retailers can expect pricing decisions that drive increased total store sales and significantly improves profits.

daisy benefits


Turn data into decisions

Shopper looking at grocery sale price
With our Price Optimization Solution, retailers can:

Optimize pricing for maximum impact against their business goals


Leverage customer responses to past promotions, sales data, and other factors


Subsequently identify the prices that will meet their objectives – sales, margin, transaction, and more

Female shopper checking label on grocery item
Our Price Optimization Solution:

Runs millions of simulations to find the best price for a product based on different factors such as cost, demand, and competition


Allows retailers to set prices that are optimal for increased profits


Sets prices that are aligned with customer needs and increase customer satisfaction

Senior woman loading groceries into car
Our Price Optimization Solution helps retailers:

Increase sales and revenue 


Attract price-sensitive customers


Maximize the value of each sale

Male grocery employee doing stock inventory with a tablet
Our Price Optimization Solution: 

Works in real-time


Enables retailers to make swift adjustments to prices across all channels


Enables retailers to make price changes based on the latest market trends and customer behavior



Action Halo Effects with AI to meet customer needs

Build a more profitable sales mix without raising prices using the Halo Effect whitepaper

The Daisy advantage

Retail AI Solutions

Robust pricing recommendations

Daisy recommends the optimal combination of regular and promotional prices, but Merchandising Teams always remain in control. They set the optimization objectives and always have the option to accept or reject a recommendation. Daisy’s recommendations can be provided by channel, region, price zone, can be set according to your pricing strategy, and can support both near and long term planning.
Retail AI Solutions

Cutting-edge AI

Our technology is based on the mathematical domains of reinforcement learning and optimal control. Daisy employs multiple AI-based methodologies and a proprietary mathematical theory (Theory of Retail™) to provide our clients with specific, actionable, ranked recommendations and decisions that are beyond human ability.
Retail AI Solutions

Pricing optimized for Halo Effect

Our system leverages the Halo Effect and swiftly analyzes data from a variety of sources, including historical sales data, competitor pricing data, and real-time market data to maximize Total Store Impact. Our AI-powered decisions are leading indicators predictive of sales outcomes.
Retail AI Solutions

AI made simple

Our patented software runs autonomously, preventing human error and inefficiencies in your pricing decisions. Daisy takes the complexity out of artificial intelligence; we provide plain-language explanations for all our recommendations.

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