With the limitations of today’s tools, the impact of promotions and pricing is often overstated. Why? Because these tools don’t properly account for factors such as product affinities, cannibalization, promotional elasticity, price elasticity, forward buying, cadence or seasonality. Daisy’s Theory of Retail™ connects the relationships between all of these variables to better understand merchandising decision-making and its impact on driving revenue and profits.

Our Theory of Retail™ is a model of the retail world that allows us to run simulations and learn faster than in real time. We look at billions of patterns created by millions of customers and measure the ripple effects of every decision. Our model mathematically looks at the factors that impact promotional effectiveness as one set of interrelated variables all acting in unison, allowing you to predictably grow your sales and margin.