Major North American retail chain increases forecasting accuracy
A major top 10 retail chain in North America leverages Daisy’s Demand Forecasting solution to improve their forecasting accuracy. Already well on the journey to fully leveraging the power of AI, the retail chain implemented Daisy’s solution as a comparison.
The merchant team had a history of less than acceptable forecasting accuracy and all the accompanying downstream impacts that it entails.
The retail team wanted to understand and accomplish two things: 1. Evaluate the accuracy and value of Daisy’s forecast compared to the existing approach they had been using for many decades. 2. Move their promotional process further along to a more autonomous process while saving their merchants time and effort.
After 3 months, Daisy was able to successfully prove the value added to
the business. Client engagement was increased, along with positive results
after applying Daisy’s TSI methodology and forecasting. Daisy’s forecasts replaced the retailer’s old forecasting approach and are established as a key agenda item in weekly marketing meetings where all ads are reviewed and optimized based on Daisy’s recommendations.
>6M Increase in Sales Lift
23% Decrease in Forecast Error
Additional 5% Decrease in Forecast Error
We’re delivering incremental value to our clients
Daisy Intelligence has fundamentally changed our promotional planning processes. Merchants spend more time innovating and driving our clean Food Philosophy, providing an even more powerful brand experience to our customers.
Without doubt Daisy has driven a meaningful lift in basket size and trips without any additional margin costs.