Promotional Item Selection Solutions for Retailers

Use the Halo Effect to select the optimal mix of items to promote and not promote to maximize total store impact.

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Drive higher sales, profits & traffic

Embrace the power of AI to fully optimize the item mix by targeting items that are personalized to your customers using Daisy’s Promotional Item Selection solution.

Daisy’s Theory of Retail™ will:

  • Identify product affinities that can draw in additional sales.
  • Minimize current and future promotion cannibalization.
  • Assess for variables including price and promotion elasticity, competition, and seasonality.

Gain a strategic advantage in vendor negotiations

We consider all the key variables that affect promotions such as price mix, seasonality, promotional channel, competitor promotion and prices, store locations, and competitor locations. This gives you the ability to make rapid and more effective decisions while increasing cost reductions and efficiencies.

Daisy’s Theory of Retail™ will:
 

  • Deliver a 52-week plan, one quarter at a time.
  • Optimize and track your promotional planning process one week at a time.
  • Maximize weekly results from promotions.

Gain a strategic advantage in vendor negotiations

We consider all the key variables that affect promotions such as price mix, seasonality, promotional channel, competitor promotion and prices, store locations, and competitor locations. This gives you the ability to make rapid and more effective decisions while increasing cost reductions and efficiencies.

Daisy’s Theory of Retail™ will:
 

  • Deliver a 52-week plan, one quarter at a time.
  • Optimize and track your promotional planning process one week at a time.
  • Maximize weekly results from promotions.

Billions of item mix simulations beyond human capability

Daisy’s AI is based on reinforcement learning and simulates billions of item mix scenarios to arrive at the optimal promotional item decisions for your company. Retailers have tens of thousands of items in their store, and trying to identify the ideal item mix at the right time with the right items would be humanly impossible.

Daisy’s Theory of Retail™ will:

  • Deliver a holistic view of Total Store Impact (TSI).
  • Optimize weekly TSI to grow sales.
  • Minimize menial ad planning data entry, freeing merchants to focus on strategic activities.

A proven track record

Maximize sales

%

average increase in topline revenue for our clients.

Spend time wisely

%

time saved per week reviewing and recommending prices.

Increase margins

%

increase in net margins.

Explore Our Other Retail Solutions

Price Mix Optimization

Set optimal promotional and regular prices by considering the Halo Effect to drive incremental total store sales and margin impact.

Demand Forecasting

Ensure that all Halo Effects are considered to maximize forecast accuracy, enabling accurate ordering and inventory allocations that minimize stockouts, maximize sales and reduce markdown losses.

Assortment Optimization

Identify the optimal assortment of products that maximize Halo Effects to drive consumer interest, maximizing total store sales and margin.

Contact Us

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