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Pasta dinner
Retail / Blog / video

The "Halo Effect" and Cannibalization

Daisy Intelligence avatar Daisy Intelligence
Jul 17, 2019 9:17:09 AM

 

Consumers don't buy products, they buy use cases such as an Italian dinner made up of pasta, tomato sauce, bread and cheese. One of the keys to promotional success is understanding the complex relationships between products and selecting products that drive sales of related products at higher margins.
Retail, Blog, video
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Daisy Intelligence

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