How Focused AI Helps Retailers Make Better Decisions & Increase Profit

JUNE 20, 2016, TORONTO ON – Daisy Intelligence Corporation (Daisy) founder and CEO Gary Saarenvirta declared today that the focused AI revolution has arrived in retail. Making its first U.S. appearance at FMI, Daisy is offering retailers and grocers an opportunity to have their current circulars ranked against industry competitive benchmarks using Daisy’s retail AI platform at no charge. Attendees can visit Daisy's booth #940 and speak to members of the Daisy team to sign up for the complimentary AI analysis.

"The fundamental challenge for retailers remains the same: maximizing revenue and profits while engaging effectively in servicing their customers."

"The fundamental challenge for retailers remains the same: maximizing revenue and profits while engaging effectively in servicing their customers. In food retail for example, the volume of transactional, promotion and product data that is created daily across all stores and customers makes it impossible for even teams of data scientists to draw actionable insight that verifiably impacts business results. Those volumes continue to expand as retailers look to execute an omnichannel and personalized digital marketing strategy. The complexity of the data makes it tough for humans but perfect for focused AI applications,” noted Saarenvirta. Daisy's focused artificial intelligence system never gets tired of analyzing vast quantities of dynamically changing data and learns continually to formulate actionable, specific, and customized recommendations that drives optimal business results week after week.

The company’s AI based solutions are particularly well suited for national and regional chain supermarkets, specialty and discount grocers, mass merchandisers, big box retailers, and consumer goods operators who must choose from large numbers of SKUs to deliver frequent promotional offerings via physical and online circulars, emails, SMS, and in-store promotions.

Requiring no systems integration, Daisy's AI-based platform and its proprietary processes analyzes large amounts of client's raw point of sale data uncovering purchasing and promotional insights that are invisible to traditional methods. Then Daisy delivers specific, actionable recommendations that clients can use to enhance store traffic, basket size, and profits.

"Daisy can help clients gain consistent store traffic, grow average transaction size, optimize pricing, improve inventory forecasts, and most importantly, increase an organization’s top and bottom line results", said Saarenvirta.

During the conference, Saarenvirta will be a featured presenter on Thursday, June 23 at 10:45AM CST in the Tech Pavilion. His topic is: “Artificial Intelligence Is Revolutionizing Retail Today. Does Your Company Have a Strategic Plan for AI?” This highly anticipated talk will educate attendees about focused artificial intelligence: its premise, current potential, and role in changing the future of food retail marketing, merchandising and promotion strategies.

About Daisy Intelligence Corporation
Daisy Intelligence Corporation is an artificial intelligence software-as-a-service company that analyzes very large quantities of our clients’ transaction and operational data in order to make automated operational recommendations which retailers can use to improve their business. Using our proprietary Theory of Retail™ solutions, Daisy Intelligence analyzes 100% of the tradeoffs inherent in any complex business question and provides weekly, specific recommendations to help our corporate clients grow their total sales, gross/net margin, transactions and customers.

About FMI Connect 2016
Food Marketing Institute proudly advocates on behalf of the food retail industry. FMI’s U.S. members operate nearly 40,000 retail food stores and 25,000 pharmacies, representing a combined annual sales volume of almost $770 billion. Through programs in public affairs, food safety, research, education and industry relations, FMI offers resources and provides valuable benefits to more than 1,225 food retail and wholesale member companies in the United States and around the world. FMI membership covers the spectrum of diverse venues where food is sold, including single owner grocery stores, large multi-store supermarket chains and mixed retail stores. For more information, visit www.fmi.org and for information regarding the FMI foundation, visit www.fmifoundation.org.

For more information, contact:
Gary Saarenvirta
Chief Executive Officer, Daisy Intelligence Corporation
905-642-2629 ext. 221

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