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Guest article

Assortment Planning in the Age of COVID

Price competition will be even more intense after COVID subsides than it was prior to the pandemic.

Predictive analytics solutions guide decisions based on correlations uncovered in the data, while running simulations based on causation can evaluate billions of options in a way that humans can’t.

When grocery retailers arm their merchandising team with AI tools to augment product assortment decisions, they’ll be able to find incremental gains they couldn’t before.

Read the full article from Winsight Grocery Business here.

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