news feature

Covid-19 Is Testing Retail Intelligence

In a recent edition of Forbes Magazine, Bryan Pearson writes that Covid-19 is testing retail intelligence and questions if retailers will pass.

The question came to his mind after reading the following statement on Daisy's COVID-19: The End of Predictive Analytics in Retail blog post written by our CEO Gary Saarenvirta: “These turbulent times only reinforce the importance of being able to plan for the future based on the dynamics of retail rather than what has happened in the past.”

In short, Covid-19 is causing consumers to change their once-predictable purchasing behaviors dramatically, and in doing so it’s undermining the traditional statistical modeling retailers use to help frame their inventories, merchandising and marketing.

Visit the Forbes website to read the full article.

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